Marketing Myself Plan

Content Categories

1. Your Work
   • Showcase finished pieces: oil paintings, photography, iPad sketches.
   • Share process videos or time-lapse recordings of your work.
   • Post close-up shots to highlight details, textures, or brushstrokes.
   • Describe the story or inspiration behind each piece.
2. Regional Art History
   • Feature works by Taos artists, retablo, and bulto artists.
   • Share historical photos with brief, engaging descriptions.
   • Highlight connections between your art and Taos’ cultural heritage.
3. Art Education
   • Explain traditional techniques used in retablos or bultos.
   • Discuss key movements or figures in Taos art history.
   • Offer tips or tutorials related to your craft.
4. Behind-the-Scenes
   • Show your studio or workspace.
   • Post your materials, tools, or setup.
   • Share anecdotes about your artistic journey.
5. Engagement Posts
   • Polls or questions (e.g., “Which detail in this painting do you notice first?”)
   • Invite followers to share their favorite regional artists or art stories.
6. Collaborations and Community
   • Highlight other artists, especially those who inspire you.
   • Collaborate with local businesses or art events to broaden your reach.

Posting Schedule

• Daily Posts: Alternate between your work and other content categories.
• Weekly Highlights: Dedicate one post each week to a Taos art history topic.
• Reels/Stories: Use these for informal updates, sneak peeks, or day-to-day artistic moments.

Visual Consistency

• Use a cohesive color palette or editing style to unify your feed.
• Maintain high-quality images or videos for professional appeal.

Captions and Hashtags

• Write heartfelt, relatable captions to build a connection with your audience.
• Use hashtags like #TaosArt, #OilPainting, #SouthwestArt, and #ArtHistory to attract art enthusiasts.

Interaction

• Respond to comments and messages to create a loyal following.
• Join online art communities or forums to showcase your work and connect with peers.

Analytics and Adjustment

• Track engagement metrics to see what resonates most with your audience.
• Refine your strategy based on this feedback.